It's a truly defining moment in the history of one of Africa's leading petroleum distribution and marketing companies as the Libya Oil Group reveals its new brand for its extensive pan-African network of retail outlets and petroleum products. The new brand will accentuate its focus on exceptional customer care and offering new complementary services in response to its customers' evolving needs. OLA Energy will continue to deliver on its reputation as a dynamic pan-African retailer with an unrivaled portfolio of products and services in its operating markets.
The new retail visual identity reflects the Group's guiding vision to be Africa's downstream marketer of choice, shaping African energy and empowering African born prosperity. Above all, it encapsulates the spirit of what is a truly African business delivering the highest international quality standards; a brand created and driven by Africans, for Africans.
Our new brand identity and what it means...
The orange–blue color scheme reflects both the energy and vitality of the business, as well as the high-quality standards of the brand. It promises a multitude of refreshing, customer-oriented products and services offered at its stations. The new brand is also symbolic of OLA Energy's expanding market offering as a modern pan-African energy retailer that seeks to cater to the rapidly changing demands.
To be the downstream marketer of choice in shaping African energy and empowering African born prosperity.
Delighting our customers by delivering high quality products and services through energized teams and valuable partnerships, driving growth and ensuring good returns for all stakeholders.
Pursuing Excellence; Cultivating Trust; Fostering Empowerment and Encouraging Collaboration
This new brand captures the essence of our company as a modern energy player across our international footprint; it characterizes our strength and success, and expresses the drive and ambition felt throughout our Group in this phase of its evolution.
Our teams are committed to working together as one to deliver on the promise of our new brand; by ensuring that our customers always come first, we will offer a standard of excellence in our products and services that distinguishes us from the crowd and befits the vitality of this magnificent continent.
Libya Oil Holdings CEO